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Originally from South Korea, Hyein Seo graduated Antwerp's prestigious Royal Academy of Fine Arts and launched her label in 2014. Hyein Seo is unisex and her collection challenges the norms of gender through eliminating preconceived notions of gender restricted garments i.e the men’s work blazer – which is now a super sexy dress. Hyein Seo also encompasses straps, hardware, and stand out accessories that initially emphasises the many facets to the brand whilst still holding on strong to the brand’s ethos
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