Not only did Helmut Lang revolutionise the fashion industry with his innovative designs, he created some of the most memorable ad campaigns in history, not to mention the way we look at campaigns and where they’re posted.

10.Helmut Lang Perfume Ad featuring writing by artist Jenny Holzer.

©HelmutLang

9. Helmut Lang SS97 featuring the photo “Heart and Dagger” by Robert Mapplethorpe

©HelmutLang

8. Helmut Lang Pre-Fall 2018 “Matchmaker” Campaign 

 

©HelmutLang

7. Shayne Oliver x Helmut Lang 2017 Campaign

©HelmutLang

6. Helmut Lang AW18-19 featuring Margaret, an 86 year old retired woman in Wales.

©HelmutLang

5. Helmut Lang x Juergen Teller SS04

©HelmutLang

4. David Sims x Helmut Lang 1994

©HelmutLang

3.Kirsten Owen for Helmut Lang shot by Bruce Webber SS97

©Bruce Weber

2.Helmut Lang AW18

©HelmutLang

1.Helmut Lang TAXI campaign 1988 (reworked for 2018)

©HelmutLang

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