Inspired by his famous 1976 black and white images of people passing by on Christopher Street, Helmut Lang AW20 features a new way of seeing clothes, shot by none other than the great legend himself, Sunil Gupta. First of all, this is not street style. Sunil Gupta’s famous Christopher Street imagery has been decontextualised for Helmut Lang’s AW20 collection, the images are meant to capture real people, in real-time, during real-life events. For this look-book series (Helmut Lang skipped the show schedule this season), we get a new and exciting way of seeing clothes as art through the photography lens of Sunil Gupta. The mega-diverse cast of Helmut Lang’s AW20 is seen parading in New York City in what Helmut Lang truly is, fabulous and one of the best representations of New York City fashion.
The collection was set in a-typical Helmut Lang hues of grey, indigo, black and silver, with sudden jabs of purple and red. Being a-typical in fashion is not a bad thing, not when you’re Helmut Lang, because the brand has managed to survive in the ever so competitive fashion market by staying true to their guns. The collection was sexy, wearable and offered a sense of juxtapositioning between what’s considered street and what is considered luxury – but above all, Helmut Lang AW20 was New York City to a tee.