Ben Cottrell and Matthew Dainty presented their latest collection in a cold and remote parking lot during London Fashion Week. Their collection looked above the hill and into the future of menswear clothing, presenting their best interpretation and representation of Cottweiler to date.
Cottweiler has for many seasons been a synonym for tech-wear, innovation, trail and athletic wear. Cottrell and Dainty have somewhat earned the reputation of being ‘british gods of fabric treatment’. This collection looked further into the realm of technical wear and the endless possibilities and exploration of familiar fabric, form and texture. The collection
featured (for the first time in a long time) denim, which was painted and treated to the point of no recognition. The models wore new versions of tracksuits that resembled formula 1 overalls to the point of looking almost like racing uniforms.True to their identity and never stepping away from their ideology, the latest Cottweiler collection included geometric use of zippers, neoprene, buckles and a futuristic assembly of polyester.
The biggest abnormality in the Cottweiler AW19 show was in-fact their usof familiar corporate logos from motor companies such as Audi, Mercedes and Lotus. Why did a designer like Cottweiler, who’s notorious for letting the clothes speak for themselves choose to incorporate some of the world’s most famous logos in their collection? There are many possibilities for this, the most obvious is our connection with technology. Cottweiler has for many seasons underlined the endless power of man, however, in our day and time, technology and horsepower is a part of our daily life and should and would influence our wardrobe one way or another. Cottweiler has introduced and included horsepower in our forthcoming wardrobe and we’re all for it.