In between the shouting and screaming, the Super Bowl made room the LGBTQ+ community this year. The infamous Super Bowl is for those who are not aware of the American football championships and it is one of the most viewed sports events in the world. American football hasn’t always been exactly pro-gay or even pro-lgbtq+, on the field this year, the first openly gay assistant coach was present which is a start, but far away from the representation the sport needs.

The Super Bowl halftime show is an iconic show during the breaks, who can forget Janet Jackson’s boob? This year, Jennifer Lopez and Shakira had the honours of performing and Demi Lovato had the honours of singing the national anthem, a job that has previously been occupied by Whitney Houston, Cher and Beyonce to name a few. The Super Bowl ads are some of the most expensive tv-ads in the world and this year it was LGBTQ+ bonanza on the tv screens. The bisexual comedian Lilly Singh starred in an Olay ad featuring Busy Philipps and Katie Couric. Kim Chi and Miz Cracker, two drag queens and alumnus of the RuPaul’s Drag Race starred in a commercial for Sabra Hummus. Gay icon and TV host Ellen DeGeneres also appeared in an ad for Amazon during the game, alongside her wife Portia de Rossi.

TurboTax also produced an ad that features trans actresses Trace Lysette and Isis King, performing a song titled “All People Are Tax People.” Another ad this year was made by Kellogg’s, where Queer Eye‘s Jonathan Van Ness was included in the commercial for the promotion of Pop-Tart Pretzels. Openly gay rapper Lil’ Nas X, went toe-to-toe with actor Sam Elliott in a commercial for Doritos centred on their Cool Ranch bags of chip.

Budweiser also included footage of LGBTQ women during its ad spot, specifically members of the U.S. Women’s National Team like Megan Rapinoe, and married couple Ali Krieger and Ashlyn Harris. Forget who won the game, the LGBTQ+ community undeniably won this year.

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